Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Latest episodes
Jul 22, 2015 • 49min
#4: How To Create Brand Rituals Through Story with Zain Raj
Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
Jul 8, 2015 • 37min
#3: How to Be a Story Activist with Vincent Stanley
Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
8 snips
Jul 1, 2015 • 39min
#2: Creating Positive Story Loops with Kevin Richardson
Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
8 snips
Jun 24, 2015 • 37min
#1: Winning the Story Wars with Jonah Sachs
Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story with your host, Park Howell for a fascinating conversation. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
6 snips
Jun 17, 2015 • 24min
#0: Why Story, Why Now? with Jay Baer
Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backstory of why this show was created, why storytelling matters, and how to structure a narrative to “communicate and connect” with your community. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
