Business of Story

Lisa Cron is an author, story consultant, and instructor at UCLA's Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Your inherent superpower Lisa shares her essential structure for creating story The purpose behind conflict in story The science behind the reward centers in our brains Writing for the entrepreneur Resources Wired For Story Lisa's video tutorial, Writing Fundamentals: The Craft of Story Lisa's TEDx Talk, Wired for Story www.wiredforstory.com Brené Brown's TED talk on vulnerability www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Randy's personally crafted tools and games to instantly become a better storyteller Learn how to implement the "be all and end all" of story structure, the ABT formula Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet) Become involved in Randy's Story Circles Discover the story structure of the Gettysburg Address Resources www.RandyOlson.com Randy's archive of short films, www.shiftingbaselines.org Don't Be Such a Scientist: Talking Substance In an Age of Style Connection: Hollywood Storytelling Meets Critical Thinking Houston, We Have a Narrative: Why Science Needs Story www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Lee Gutkind, "the godfather behind creative nonfiction" joins The Business of Story to share his expert advice on turning your business's nonfiction into a dynamic and engaging epic. For more information on Lee and his journal, Creative Nonfiction, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Actionable tips to reveal your business's universal truth and craft it into a fascinating story. How to think and organize your business's story into story scenes to engage your audience. Methods to make your listener an actual participant in your story. The absolutely essential elements of a fantastic story. The important difference between public and personal stories. Resources LeeGutkind@gmail.com www.LeeGutkind.com Many Sleepless Nights by Lee Gutkind Almost Human, Making Robots Think by Lee Gutkind You Can't Make This Stuff Up by Lee Gutkind The Immortal Life of Henrietta Lacks by Rebecca Skloot www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Robert McKee, the Hollywood "Story Doctor", joins Park to discuss the societal and business implications of changing narrative into story. For more information about Robert or to take one of his Story Seminars, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Storynomics and a new perspective on how to apply a storytelling arc to your business practice Narrative vs. Story; all stories are narratives but not all narratives are stories Turning big data into big drama The three step story structure What does the modern audience want? Knowing your audience in a "godlike way" Resources Robert's book, Story Robert's Website Robert's STORY Seminars The film, Adaptation Business of Story Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. For more information on Dr. Paul Zak, you can visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Oxytocin, or the moral molecule, and its acute, chemical effect on the brain What the neuroeconomy is, and how to apply it to your business What you need to know as a business communicator to release oxytocin in your audience Steps to build stories that have a distinct chemical effect on the brain and influence others The ZEST score, and how to use this mathematical equation to predict your story's success Resources Paul J. Zak TED Talk Paul's short video: Empathy, Neurochemistry and the Dramatic Arc Future of Storytelling website Paul's book, The Moral Molecule ZESTxLabs Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. For more information on Jonathan and his books you can visit his website. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story with your host, Park Howell for a fascinating conversation. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story