Business of Story

Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode What "designed serendipity" is and how it can help your business Defining your audience through personas Using brand values and business objectives to delineate your story Empathy mapping to connect with your audience Giving yourself the permission to try storytelling Resources "Winning the Story Wars," by Jonah Sachs "Getting Goosebumps," by Bryan Adams The Getting Goosebumps Podcast "Purple Cow," by Seth Godin The Content Warfare Podcast, with Ryan Hanley "Houston, We Have a Narrative," by Randy Olson Canva Designs Park@ParkAndCo.com BusinessofStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode Applying Hollywood storytelling to commerce content marketing in business Movies—why do they work? Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each Story integrity and how to relate on a humanistic level Resources FilmCourage.com ScreenCraft.org The International Screenwriters Association IMDb.com "Killing Winston Jones" Blake Snyder's books: "Save The Cat!" "Save the Cat! Goes to the Movies" "Save the Cat! Strikes Back" "The Hollywood Reporter" "Variety" Park@ParkAndCo.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ron Ploof, creator of the StoryHow™ PitchDeck and author of "Read This First: The Executive's Guide to New Media," joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode How a deck of cards can teach you elements and techniques to hone your storytelling skills Creating empathy and meaning for your audience How to work from the end of your story backwards Resources Mad Men, "The Carousel" Ron's StoryHow™ PitchDeck "Save the Cat!" by Blake Snyder www.storyhow.com StoryHow workshops Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You'll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How Leitman transformed a passion for stories into a successful business What draws us to the cultural stories we love and why How to get out in the world and create stories for yourself Empowering business professionals to utilize storytelling in their work and workplace Keying into emotion and universality when telling stories Resources Margot Leitman's YouTube Channel Margot Leitman's Moth Profile Margot Leitman's Facebook Page www.margotleitman.com Margot Leitman's Fast Company Article Mike Birbigllia, Comedian Margot Leitman's Twitter Author Charles Bukowski's official website Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Annette Simmons, author of "The Story Factor," joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode The six essential stories that everyone should be able to tell Using story to change behavior The risks and rewards of implementing story into your brand strategy Cross-cultural story morals Resources Doug Lipman, Story Coach "Earth Care: World Folktales," by Margaret Read MacDonald "Peace Tales," by Margaret Read MacDonald "Riding the Waves of Culture," by Fons Trompenaars www.annettesimmons.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives. The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Dell's sustainable technology innovations Sustainable initiatives from Dell's projects around the world Using the power of story to connect sustainability to technology Empowering customers to join the story Resources www.bsarda.blogspot.com Bruno Sarda's Twitter Bruno Sarda's LinkedIn Dell's sustainable mushroom packaging Dell's Design for the Environment www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Freytag's Pyramid and three, five, and ten act story structures. Super Bowl ads; what makes them fly or flop? The research that proves that storytelling is a powerful business tool. Resources Keith's Book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution Park's blog post, High Performance Storytelling Drives Audi Prom Spot Harvard Business Review, The Irresistible Power of Storytelling as a Strategic Business Tool www.postcontrolmarketing.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that's his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Josh shares the concept behind Zignal Labs' real-time media monitoring How to use Zignal Labs to monitor and control the story your brand shares with the world How to avoid crisis stories—and how to be prepared when potential crises come your way The Boyd Cycle in relation to crafting story and observing news data Resources www.ZignalLabs.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Lisa Cron is an author, story consultant, and instructor at UCLA's Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Your inherent superpower Lisa shares her essential structure for creating story The purpose behind conflict in story The science behind the reward centers in our brains Writing for the entrepreneur Resources Wired For Story Lisa's video tutorial, Writing Fundamentals: The Craft of Story Lisa's TEDx Talk, Wired for Story www.wiredforstory.com Brené Brown's TED talk on vulnerability www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Randy's personally crafted tools and games to instantly become a better storyteller Learn how to implement the "be all and end all" of story structure, the ABT formula Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet) Become involved in Randy's Story Circles Discover the story structure of the Gettysburg Address Resources www.RandyOlson.com Randy's archive of short films, www.shiftingbaselines.org Don't Be Such a Scientist: Talking Substance In an Age of Style Connection: Hollywood Storytelling Meets Critical Thinking Houston, We Have a Narrative: Why Science Needs Story www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .