Business of Story #16: How Empathy Fits Into a Recreated Story Structure With Ron Ploof
Nov 18, 2015
44:01
Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience.
The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.
- ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
- Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
- A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
- How a deck of cards can teach you elements and techniques to hone your storytelling skills
- Creating empathy and meaning for your audience
- How to work from the end of your story backwards
- Mad Men, "The Carousel”
- Ron’s StoryHow™ PitchDeck
- “Save the Cat!” by Blake Snyder
- www.storyhow.com
- StoryHow workshops
- Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.