Business of Story #23: How to Apply Neuroscience to Business, Teaching, and Storytelling
Jan 20, 2016
46:58
Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders.
The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.
- ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
- A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
- Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
In This Episode
- How to use the power of teaching to advance business missions further, faster
- Why pictures are truly worth a thousand words
- Why emotion is so essential to the learning process
- How stories are the only true vehicle we should use to move people to action
- The origin of the term "genius"
- Chunking information
Resources
- Brain Matters Academy
- LearningToGo.info
- Margie's blog
- "Brain Matters: How to help anyone learn anything using neuroscience," by Margie Meacham
- "Why is Storytelling Biologically Important for Survival?" with Dr. Paul Zak
- Dr. Paul Zak's TED Talk, "Trust, morality — and oxytocin?"
- "Storynomics: How to Create a Story That Inspires" with Robert McKee
- "Start With Why," by Simon Sinek
- "Blink," by Malcolm Gladwell
- yourstory.businessofstory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.