#28: Why Your Business Stories Are a Joke (or Should Be)

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

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• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

• How The Onion has mastered digital storytelling—and how you can, too
• The three ingredients essential to every humorous tweet and post
• How to create "thumb-stoppers"
• The secrets of social and how it can make or break a storyteller
• How more brands can take advantage of having more fun in their marketing
• The power of visuals on social media

Resources

• TheOnion.com
• Onion Labs
• Onion Labs' and Bacardi's #realcocktail campaign
• Onion Labs' and Cheetos' "Sweetos" Vine
• Eric's Twitter

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.