Business of Story #57: How to Inspire Customers to Tell Your Brand Story
Sep 12, 2016
47:03
Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
- Why excitement can be such a valuable tool for a marketer
- How to create an environment for sharing your brand story easily
- Why exceeding consumer expectations is essential to ‘wow’ them
- How to plan and get around constantly tightening algorithms
- Why starting consumer engagement early is key to creating buzz
- How to set up a solid digital home base to communicate to your consumers
Resources
- Michael Stelzner
- Michael Stelzner on Twitter, @Mike_Stelzner
- Social Media Examiner
- Social Media Marketing World
- Ezine
- Gary Vaynerchuk
- Bizzabo
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.