Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why customers tend to trust people more than companies
How to humanize the way your brand communicates with consumers
Why a personable and authentic brand story helps to connect to target audiences
How sharing can actually affect positive change in the world
Why influencer marketing has grown as an important part of digital strategy
How to identify the six categories of influencer archetypes

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

#55: How to Build a More Human Brand Story