Business of Story #59: How to Make Your Brand Story Your Customers’ Story
Sep 26, 2016
01:01:05
Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.
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In This Episode
- Why listening and asking the right questions help get customers on the same page of your brand
- How to get your brand story to become your customer’s story
- Why it’s key to stay in charge of the conversation while on a sales call
- How to use peer-to-peer conversation between current clients to help convince potential clients
- Why everything comes back to problem-solving and connecting with your audience
- How to better design your sales tactics for long-term results
Resources
- Mike Martin
- Mike Martin on Twitter, @brokkusa
- Brokk Inc.
- Jay Schneider
- Bricking Solutions
- Pneumat-O-Ring
- Dave Ederer
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.