Business of Story #64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling
Oct 31, 2016
58:19
Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
- Why it’s time to tell your brand’s story through live streaming
- How to get great video with basic equipment (or even just your phone!)
- Why it’s important to plan out your content before you record
- How to repurpose and reuse your live recording for other types of marketing
- Why different audiences prefer videos that last for different lengths of time
- How to relax and have fun while creating excellent content for your brand
Resources
- Kate Volman
- Kate Volman on Twitter, @KateVolman
- Kate’s Equipment List
- GoDaddy, The Garage
- Tony Robbins
- Content Marketing World
- iOgrapher
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.