

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

Aug 7, 2025 • 47min
3 Simple Rules to Make Social NOT Suck
Discover how to transform your social media strategy by focusing on storytelling and authenticity. Learn about the power of visuals, including the use of faces, hands, and emotions, to create deeper connections. The podcast critiques traditional marketing tactics, urging listeners to embrace intentionality in their content. Uncover tips that can elevate the effectiveness of your online presence and make social interactions truly engaging.

Aug 6, 2025 • 39min
Doing Less But More Effective
Discover the power of focused effort in business as the speaker shares insights from their two-year journey. They emphasize the value of consistent content creation and how refining their strategy has transformed their approach. Learn about the current trends in video and email production that keep businesses relevant in a fast-paced market. Tune in for engaging reflections that encourage doing less while achieving greater effectiveness!

4 snips
Aug 5, 2025 • 46min
The July Content Blitz
Dive into the world of content creation as strategies are unveiled to ramp up short form production from three pieces to an astounding 84 in just one month! Discover how to identify and eliminate bottlenecks using innovative AI solutions. The discussion emphasizes the importance of a robust content publishing schedule, scrutinizing traditional social media tactics while sharing personal hurdles faced during weekend postings. Get ready for a transformative approach to engaging your audience!

Aug 4, 2025 • 33min
The Problem With Posting Low Effort Content
Discover the pitfalls of creating low-effort content, especially in quick-paced platforms like TikTok. Explore the challenges of Q&A videos, where tight time constraints can result in mistakes. The conversation offers insights on finding harmony between casual and high-quality productions. Learn practical strategies to enhance video quality while maintaining a steady output.

Aug 1, 2025 • 27min
Why I Stopped Running Facebook Ads
The speaker shares their journey of stopping Facebook ads due to high costs and minimal sales. They reveal a surprising organic video post that outperformed previous ad campaigns, prompting a reevaluation of their marketing strategy. A compelling discussion unfolds between the merits of paid advertising and creating organic content on platforms like Facebook and YouTube. Emphasizing long-term benefits, they advocate for investing in quality videos to build audience loyalty instead of relying on quick ad-driven sales.

Jul 31, 2025 • 28min
10 Questions About Running An Education Business
Explore the unique challenges of running an education business in the pool industry. Discussions include the importance of niche targeting and effective content strategies. Learn how online education in pool care is evolving as founders share their transition from traditional roles to digital platforms. They emphasize the need to understand audience needs and build trust in a complex market.

Jul 30, 2025 • 21min
4-Hour Time Blocking For Content
Discover the power of time blocking and how it transforms productivity. Insights from 'The One Thing' reveal methods for achieving work-life balance. Learn to maximize efficiency with four-hour time blocks focused on content creation. Experience the benefits of uninterrupted focus, allowing for greater productivity and simplification of business tasks. Tune in for actionable strategies to elevate your work approach!

Jul 29, 2025 • 25min
Less Ideas, More Execution
In this engaging discussion, the challenges of juggling too many business ideas take center stage. The importance of prioritizing actionable strategies and maintaining focus on one idea is emphasized. Listeners get insights into managing priorities when disruptions occur, like internet outages. The conversation highlights the need to maintain content creation momentum, especially during busy seasons, advocating for execution over endless brainstorming. It's a refreshing take on cutting through the clutter to achieve real results.

Jul 28, 2025 • 43min
Human Product Improvements
Delve into the world of AI's impact on marketing and social media, where authentic human interaction is under threat. Discover the challenges of content creation in a saturated market and the myth that anyone can succeed with minimal skills. Explore the shift from traditional education to alternative learning platforms, emphasizing the need for quality to stand out. Learn why human connection remains vital in online education, blending recorded material with live engagement for a richer learner experience.

Jul 25, 2025 • 17min
Posting Q&A Content On TikTok Looks Promising
Dive into the dynamic world of TikTok as the speaker shares their journey with Q&A video strategy. Discover the ease and effectiveness of crafting engaging content that connects with audiences. Personal insights reveal early video performance and unique aspects of TikTok compared to other platforms. Get ready to explore why this format is gaining traction and how it can elevate your social media game!