Business Casual Creator Types: Desk Vs Epic
Jan 16, 2026
This discussion dives into two creator types: desk creators who produce fast, studio-based content, and epic creators who focus on high-production projects. The host contrasts their workflows, emphasizing the planning and lengthy timelines required for epic work. There's a revealing look at how business needs shape content strategy, like when desk videos serve the marketing goals of Swim University. The conversation also hints at the evolving landscape of creator content in the age of AI, highlighting the importance of innovative formats and user-generated content.
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Two Creator Styles: Desk Vs Epic
- Creators fall into two broad styles: quick, controlled "desk" creators and slow, location-based "epic" creators.
- Desk creators can produce frequent content quickly while epic creators invest months for high-production pieces.
Frequency Versus Production Trade-Off
- Desk content allows nuance, controlled shots, and frequent publishing without major production overhead.
- Epic shoots often impede consistency because they require location work, storyboarding, and long timelines.
Swim University Is Built For Desk Content
- Matt explains Swim University videos are produced in a studio template and can be completed in a day.
- He describes scripting, A-roll, and minimal B-roll as the efficient desk workflow they use.