Business Casual I’m Afraid I’m Doing Too Much
Jan 17, 2026
Matt wrestles with balancing multiple creative projects while avoiding burnout. He discusses the motivation behind renaming his podcast and the importance of visible growth. Experimenting with Twitter and repurposing content leads to new listener engagement. Amidst downtime, he juggles projects like Swim University and Brew Cabin, emphasizing the joy of noncommercial work. Plans for a simplified Swim University and a new newsletter reflect his desire for community and growth, all while focusing on content creation as his true passion.
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Small Changes To Restart Growth
- Matt Giovanisci realized he wants the podcast to grow and is experimenting with small changes to kick growth into motion.
- He changed the podcast name and repurposed content to reach people outside podcast platforms.
Using Downtime To Start New Projects
- Matt describes feeling bored on break and restarting Brew Cabin and the podcast work during downtime.
- He recounts changing moneylab.co to his personal domain and considering starting an email list.
Simplify To Create Capacity
- After simplifying Swim University, Matt freed up time and mental load by outsourcing and creating six core SOPs.
- That extra capacity lets him explore hobbies and creator projects without harming the business.