Business Casual Everyone Sucks At Marketing
Jan 13, 2026
Discover the struggles businesses face with incorrect hours on social media. Learn why poor communication, not the product, is the real marketing killer. Matt emphasizes the power of a unified message and consistent hours for customer trust. Explore actionable tactics like creating templates for promotions and capturing guest information. Dive into the importance of tracking finances and planning for growth beyond organic reach. Uncover insights on building a stronger brand through effective communication and strategic campaigns.
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Holiday Plans Ruined By Bad Hours
- Matt describes multiple holiday trips ruined by restaurants and breweries showing incorrect hours and closures.
- These repeated miscommunications made him stop trusting businesses' posted hours and rely only on phone calls.
Marketing Fails Because Communication Is Fragmented
- Matt says most marketing fails due to inconsistent communication rather than channels or tactics.
- He frames the core problem as cohesion and clarity across touchpoints, not social media alone.
Set A Single, Rigid Foundation
- Do set a simple, rigid foundation of consistent business hours and publish them everywhere.
- Do predefine holiday closures so you never scramble to update multiple channels.