Business Casual My Simple Approach To Building A Personal Brand
Jan 20, 2026
Explore how Matt simplifies personal branding by using just two platforms, leaving WordPress behind. He shares how learning HTML launched his career and discusses why traditional websites feel outdated. By choosing a newsletter as his main tool for direct audience engagement, he emphasizes the importance of cohesive branding and a relatable million-dollar goal. With a creative hobby vibe, Matt crafts his identity while balancing productivity and fun in the process of building his brand.
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Learning Web Design From Necessity
- Matt learned to build websites in 2000 because his band needed a site and there were no builders back then.
- That skill led to job opportunities and a career pivot into web work.
Websites Aren't Primary Mobile Destinations
- People rarely visit traditional websites on mobile and consumption habits have shifted toward apps and social feeds.
- That change reduces the need for a full custom website for many personal brands.
Use Platforms To Collect An Audience
- If your goal is to build an audience, prioritize platforms that collect emails and engagement rather than a custom WordPress site.
- Use existing tools instead of reinventing a front end you won't maintain.