Business Casual How to Improve My Personal Brand Website
Jan 19, 2026
Explore the evolution of personal branding websites in today's app-driven world. Discover why newsletters are emerging as superior to traditional blogs. Learn about the importance of a streamlined homepage focused on email subscriptions. Delve into the challenges of mobile navigation and content discovery in the podcasting space. Matt redefines website goals and reflects on essential elements, all while questioning the necessity of a dedicated podcast page. Get insights on building an engaging, low-effort lifestyle business.
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Rethink Website Purpose
- Websites no longer need to be complex multi-page hubs because most content consumption happens inside apps, not browsers.
- Matt Giovanisci questions the traditional purpose of websites in a mobile-first, app-centric world.
From Complex MoneyLab Hub
- Matt describes MoneyLab's old site as a hub of blog posts, landing pages, lead magnets, and courses.
- He used that complexity to build infrastructure, but now he wants a simpler personal site approach.
Content Lives In Apps
- People consume most content in native apps (YouTube, Instagram, email), not mobile browsers, so websites are less central.
- This drives shifts from blogs to newsletters because email is an app where content is consumed natively.