Business Casual My Big Hairy Goals for 2026
Jan 18, 2026
Dive into ambitious 2026 goals as Matt Giovanisci aims for $1M in revenue while keeping his team small. Discover his plans to revamp digital courses and optimize product margins. He discusses building a personal brand, including daily content creation and the relaunch of his email newsletter. Personal health takes center stage with a goal to lose 40 pounds, involving strategies for daily movement and diet management. Plus, his creative outlet, Brew Cabin, aims for monthly video content. Tune in for insights and inspiration!
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Refresh And Pitch High-Margin Courses
- Refresh and actively pitch high-margin digital courses to increase revenue without expanding the team.
- Promote courses in YouTube, social, and email to leverage 95% margins and drive most of the growth toward $1M revenue.
Create Tiered App Pricing For Teams
- Add tiered pricing to the app to serve multi-pool owners, service companies, and commercial customers.
- Build higher-value B2B tiers to expand revenue without creating new consumer products.
Cut Book Costs With Bulk Printing
- Move book printing to a lower-cost printer and order larger batches to cut per-unit cost and boost margins.
- Use improved margins to make paid acquisition and bulk sales more viable later on.
