Shopify Masters

Shopify
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May 21, 2024 • 29min

A Consumer Product That Helps Fund Humanitarian Projects

The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water.To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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May 16, 2024 • 11min

Road to Retail: Leap of Faith

It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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May 14, 2024 • 41min

Money Tips Every Entrepreneur Needs

Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed. For more on Tori Dunlap and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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May 9, 2024 • 14min

Road to Retail: Failures and the Moments that Define Us

In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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May 7, 2024 • 28min

Tools for Collecting Market Research & Community Feedback

Entrepreneur Nadya Okamoto discusses utilizing market research and community feedback to connect with consumers. Topics include transitioning from advocacy work to a for-profit consumer brand, fostering community engagement, balancing personal sharing with business success, and exploring mentorship and future business growth.
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May 2, 2024 • 1min

Road to Retail, A Shopify Miniseries

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.Join host Benjamin Gottlieb each week for new episodes of Road to Retail. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 30, 2024 • 36min

The Content Strategy You Need To Reach Millions of Engagements

Timm Chiusano shares his journey to TikTok stardom, highlighting the process of crafting authentic content pillars. He discusses monetization strategies, balancing creative pursuits with corporate responsibilities, and insights into his TikTok content creation process using mobile shooting and iMovie editing.
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Apr 25, 2024 • 32min

Unlock Brand Growth With a Community Event Strategy

Vote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.  For more on Gym+Coffee and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 23, 2024 • 33min

The PR Playbook from DTC Companies' Favorite Agency

Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Apr 18, 2024 • 44min

What It Takes To Build Community on Social Media in 2024

Liah Yoo, creator of KraveBeauty, discusses building a community online by sharing personal experiences, emphasizing empathetic content creation for skincare. She highlights the shift towards minimalism in skincare routines and offers insights on transitioning from content creation to entrepreneurship. Yoo shares her journey of self-education in business and sustainability, emphasizing the importance of diversity and community building in the beauty industry.

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