Shopify Masters
How To Use Social Media To Create A Viral Brand
Oct 10, 2024
Charlotte Palermino, Co-founder and CEO of Dieux Skin, shares her journey of creating a buzzworthy skincare brand on TikTok. She discusses building a transparent community and the importance of storytelling in her brand's marketing. Charlotte emphasizes the balance of education and entertainment, and how authenticity fosters trust with customers. She also shares her transition from corporate life to entrepreneurship, highlighting the significance of financial prudence and collaboration in the beauty industry.
27:09
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building trust through transparency and storytelling fosters community and customer loyalty in a skincare brand.
- Utilizing platforms like TikTok for engaging, educational content empowers consumers while enhancing brand visibility and relatability.
Deep dives
Building Trust Through Honesty
Creating a skincare brand requires establishing trust with the audience, which Charlotte Parlomino achieves by emphasizing transparency and honesty. Instead of shying away from complex answers, she advocates for clear communication, acknowledging that many brands avoid deeper discussions for fear of scrutiny. By engaging in conversations about skincare needs and openly discussing the limitations of their products, Do lays a foundation of authenticity that resonates with consumers. Sharing personal stories and the journey to becoming an esthetician, Charlotte encourages a relatable and trustworthy brand image, which ultimately leads to greater customer loyalty.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
