Shopify Masters How To Use Social Media To Create A Viral Brand
Oct 10, 2024
Charlotte Palermino, Co-founder and CEO of Dieux Skin, shares her journey of creating a buzzworthy skincare brand on TikTok. She discusses building a transparent community and the importance of storytelling in her brand's marketing. Charlotte emphasizes the balance of education and entertainment, and how authenticity fosters trust with customers. She also shares her transition from corporate life to entrepreneurship, highlighting the significance of financial prudence and collaboration in the beauty industry.
AI Snips
Chapters
Transcript
Episode notes
Honesty Builds Community Trust
- Be honest and transparent with your customers to build trust and community.
- Share detailed, real information even if it's complex to educate your audience effectively.
Using Tech and Storytelling On TikTok
- Charlotte used her media and tech skills to create engaging TikTok content that educated on skincare science.
- A viral TikTok video explained plastic and aluminum packaging's environmental impact, showing storytelling's power.
Keep Beauty Fun and Educational
- Do not take your beauty brand too seriously; inject fun while educating with science.
- Balance clinical authority with relatable, digestible content to engage your community.