How To Use Social Media To Create A Viral Brand

Charlotte Palermino, Co-founder and CEO of Dieux Skin, shares her journey of creating a buzzworthy skincare brand on TikTok. She discusses building a transparent community and the importance of storytelling in her brand's marketing. Charlotte emphasizes the balance of education and entertainment, and how authenticity fosters trust with customers. She also shares her transition from corporate life to entrepreneurship, highlighting the significance of financial prudence and collaboration in the beauty industry.