How to Create New Product and Sell Out During Launch

Michelle Johnson, co-founder of Ghost Town Oats, shares her inspiring journey of creating a plant-based milk company aimed at the lactose-intolerant community. She dives into how childhood challenges shaped her entrepreneurial skills and the importance of community support in their success. The duo highlights innovative investment strategies that empower local supporters and discuss their rapid growth despite pandemic hurdles. With insights on product authenticity and e-commerce success, they emphasize the significance of social change through entrepreneurship.