
How to Create New Product and Sell Out During Launch
Shopify Masters
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Democratizing Investment: Community-Centric Growth
This chapter explores the innovative strategy of allowing non-accredited investors to participate in a plant-based milk company, highlighting the importance of community support and democratizing investment opportunities. The discussion reflects on the challenges and responsibilities of entrepreneurship while emphasizing the personal rewards and commitment to quality that arise from building a business rooted in community values.
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