Building a Statement Brand in a Saturated Market

Rima Vaidila and Eddy Vaidila, co-founders of Goldie Swimwear, share their journey of crafting bold swimwear that stands out in a saturated market. They discuss their philosophy of inclusivity and the importance of diverse representation in design. The sisters reveal their strategies for effective inventory management and successful collaborations, notably with TikTok influencer Victoria Paris. They emphasize patience and authenticity in brand building while navigating the challenges of establishing a unique identity in the fashion industry.