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Rima Vaidila
Co-founder of Goldie Swimwear, a swimwear company known for its bold statement pieces. She shares her experience in building a brand in a saturated market.
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Oct 29, 2024
• 33min
Building a Statement Brand in a Saturated Market
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Rima Vaidila and Eddy Vaidila, co-founders of Goldie Swimwear, share their journey of crafting bold swimwear that stands out in a saturated market. They discuss their philosophy of inclusivity and the importance of diverse representation in design. The sisters reveal their strategies for effective inventory management and successful collaborations, notably with TikTok influencer Victoria Paris. They emphasize patience and authenticity in brand building while navigating the challenges of establishing a unique identity in the fashion industry.
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