Shopify Masters

Etienne Ortega, a professional makeup artist in LA, shares his journey from homelessness to success in the beauty industry. He discusses the importance of networking, overcoming challenges, building a brand identity, and finding the right business partnerships for entrepreneurial success.

Two co-founders of Eastside Golf discuss redefining golf through inclusivity and contemporary designs. They share their journey, challenges faced, and the importance of authenticity in connecting with diverse communities overlooked in the golf world. The conversation highlights the evolution of golf culture, self-confidence in entrepreneurship, and the use of Shopify for online business success.

Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation.For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience.For more on Francis Henri and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Eric Seufert, founder at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, discuss navigating rising digital advertising costs, privacy constraints, and evolving marketing landscapes. They explore strategies for maximizing ad performance with Shopify Audiences, effective customer acquisition, and value creation for merchants. The podcast also delves into the benefits of Shop app and Shop Campaigns on Shopify for small businesses.

Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch.For more on Made by Nacho and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok.To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Cozey furniture brand transitions successfully to physical retail space using Shopify POS, reflecting on their journey and customer testimonials. They detail the shift from online to brick-and-mortar, showcasing seamless transactions and sales efficiency with Shopify POS and testimonials from a local store in Toronto. The importance of entrepreneurship and support through Shopify is highlighted throughout.

The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water.To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.