Building a Business through TikTok

Creating a business using TikTok can be a viable strategy, as demonstrated by the success of a brand founded on the platform. The founder began making fashion videos during the pandemic, which gained immense popularity and resulted in significant engagement, including over 12 million likes. By sharing the production process and story behind each piece of jewelry, the brand was able to foster a deeper connection with potential customers, encouraging them to invest in the product. This approach showcases the power of authentic content in creating brand loyalty and driving sales.