Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books
13 snips
Jul 25, 2024 • 35min
How to Go From Idea to Product, Smoothly
Entrepreneur Zachary Quinn shares insights on creating successful businesses, emphasizing the importance of careful idea selection. He discusses building purpose-driven brands like Love Your Melon and Oceanfoam, highlighting sustainability, innovative product development, and marketing strategies. Quinn's journey from selling a business to starting a new venture showcases his dedication to creating impactful and competitive products.
Jul 23, 2024 • 32min
Getting Creative with Marketing a Lifestyle — Not the Product
Alyse Borkin, co-founder of Rocco, discusses marketing a lifestyle with their stylish mini fridge. They cover the journey of Rocco's creation, innovative lifestyle fridge design, unexpected business demand, direct-to-consumer marketing evolution, advice for building unique brands, and celebrating unique life milestones.
Jul 18, 2024 • 33min
How to Start Optimizing Your Company’s Revenue Growth
Entrepreneur Shizu Okusa shares tips on revenue growth from Jrink and Apothekary. Topics include plant-based remedies, digital marketing, strategic growth, supply chain, and personal growth in entrepreneurship
Jul 16, 2024 • 29min
How De La Calle’s Rebrand Aims to Capture New Customers
Serial entrepreneur Alex Matthews shares his rebranding journey for De La Calle, shifting from tepache to modern Mexican soda. Topics include Topache health benefits, effective branding strategies, and efficient liquid product shipping methods.
Jul 11, 2024 • 27min
Iteration Is The Secret Ingredient for This Beverage Company
Karen Danudjaja, founder of Blume, discusses how she embraced iteration and customer feedback to grow her beverage company. From turmeric lattes to diverse formulations, she shares insights on building super fans through authenticity on social media and the importance of listening to customers for product launches and future growth.
Jul 9, 2024 • 39min
Marketing Strategies Proven to Drive Results
Diarrha N'Diaye shares data-driven marketing strategies learned from L'Oreal and Glossier. She discusses building a beauty brand focused on community, customer relationships, and exclusivity. Explore insights on partnering with Sephora, seed funding challenges, and transitioning to an omni channel strategy.
13 snips
Jul 4, 2024 • 18min
The Best Financial Advice From Our Guests
Entrepreneurial experts Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell share insights on funding, attracting investors, pricing strategies, organic marketing, and personal growth. They discuss the value of offering premium services, emphasizing value and service in business, and finding the right investors for startups.
8 snips
Jul 2, 2024 • 45min
A Guide to Creating Scalable Business Models
Razvan Romanescu, entrepreneur behind three beauty brands, shares insights on transitioning from online communities to product-based companies, evolving pick, pack, and ship processes, navigating supplier relationships, building a strong brand community, and focusing on customer support for long-term success.
5 snips
Jun 27, 2024 • 30min
Making Connections in Business—Even if You Don’t Start With Any
Steve Schwartz, founder of Art of Tea, discusses the importance of mentors in his entrepreneurial journey. He shares insights on transitioning from medicine to tea entrepreneurship, forming partnerships with renowned figures, strategies for hiring top talent, and establishing focused work habits for long-term business success.
Jun 25, 2024 • 35min
Strategies for Finding Product Market Fit
Entrepreneur Bill Bachand shares his journey of creating Renu Therapy based on his love for cold water therapy. Topics include spousal support in entrepreneurship, manufacturing in the US, building partnerships with content creators, enhancing productivity, and sustainability in product development.
