Starting Small and Validating Ideas

When embarking on an entrepreneurial journey, it is essential to start with a small, validated idea to ensure its feasibility. Simon Donato, the founder of Stoked Oats, emphasizes the importance of understanding whether a business venture is a long-term commitment or a short-term opportunity. Early discussions between Donato and his partner revolved around concepts they were passionate about, leading them to evaluate the costs, market size, and potential customer demand. Ultimately, they determined that launching an oatmeal company was less cost-prohibitive and more attainable than entering the craft brewing business, providing them a clearer path to market entry.