Simon Donato, Founder and CEO of Stoked Oats, shares his journey from farmer's markets to major retail success. He emphasizes the importance of passion in building a brand that fits your lifestyle. The conversation covers navigating the launch of a healthy food brand, community engagement, and the need for genuine relationships in sales. Donato also discusses balancing an athletic career with entrepreneurship and highlights resilience and collaboration as key to overcoming challenges. His insights offer a fresh perspective on thriving in a competitive market.