The Importance of Daily Social Media Engagement

Posting daily on social media is essential for engaging with today's consumers, especially Gen Z. The founders of Good Girl Snacks emphasize that being active online has helped to humanize their brand and connect with potential customers. By showcasing their journey and the unique aspects of their products, they create a relatable narrative that resonates with their audience. Their social media presence has generated significant buzz around their pickles, demonstrating that consistent engagement can be as vital as traditional marketing strategies.