Leah Marquez and Yasaman Bhaktihar, co-founders of Good Girl Snacks, share their journey of creating a viral pickle brand known for its heritage-inspired flavors. They discuss their innovative marketing methods that required zero ad spend and how community engagement shaped their product development. The duo recounts overcoming challenges, like sourcing organic cucumbers, which led to clever influencer partnerships. Plus, they highlight the importance of networking and maintaining brand identity while reaching out to new markets, especially for Gen Z.