Shopify Masters
These Founders Started a Global Business with Just $4k
Dec 24, 2024
Heather Aiu and Rachael Leinaʻala Soares, co-founders of Aloha Collection, launched their splash-proof bag business with just $4,000. They share their inspiring journey from a Kickstarter campaign to securing key distributor relationships at trade shows. The duo discusses the importance of cash flow management and overcoming production hurdles, emphasizing effective communication and strong partnerships. They also reflect on navigating friendship in business and their vision for a global brand that embodies the spirit of Aloha.
25:43
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Quick takeaways
- Aloha Collection was built on the founders' creativity and resourcefulness, enabling them to launch successfully with limited financial resources.
- The company's commitment to philanthropy reflects its core values, as they donate 5% of profits to conservation efforts in Hawaii.
Deep dives
Scrappy Beginnings of Aloha Collection
Aloha Collection was founded by Rachel Soares and Heather AU with just $4,000, demonstrating that financial resources do not define the potential for success. The founders began their journey by recognizing a market need for a waterproof bag suitable for active lifestyles, such as swimming and hot yoga. After extensive development and numerous challenges, they launched a Kickstarter campaign that raised over $6,000, enabling them to pursue their production goals. This reliance on creativity and resourcefulness became a hallmark of their entrepreneurial journey.
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