Colleen Echo Hawk, CEO of Eighth Generation and advocate for ethical artist partnerships, shares her journey from rural Alaska to the helm of a thriving Native American lifestyle brand. She delves into the unique tribal ownership model, emphasizing the importance of collaboration with Native artists for authentic representation. Topics include the cultural significance of Native textiles, the power of storytelling, and how effective e-commerce solutions like Shopify enhance outreach. Colleen's insights highlight resilience and the transformative potential of supporting Indigenous entrepreneurship.