Shopify Masters How Many Product Iterations Do You Need to Launch?
9 snips
Jan 9, 2025 Julie Carty, founder of LatchLight, shares her journey of creating a wearable light for breastfeeding mothers despite having no design background. She discusses the challenges of product development, emphasizing the importance of user feedback and iterative design. Julie highlights the impact of harsh lighting on new parents and the innovative solutions she developed. She also delves into selecting the right manufacturing partner and navigating the transition to direct-to-consumer sales, fueled by a heartfelt mission shaped by her experiences in Cuba.
AI Snips
Chapters
Transcript
Episode notes
LatchLight Origin
- Julie Carty, while struggling with nighttime breastfeeding, found existing lights disruptive and inconvenient.
- This led her to design LatchLight, a wearable, soft, directional light with a glow-in-the-dark feature.
Prototyping Journey
- With no design experience, Julie Carty's initial LatchLight prototype was a modified baby spoon.
- She used Upwork to find freelance designers and engineers, ultimately creating nine prototype versions.
Launch Confidence
- Aim for 100% confidence in your product before launching, even if it's not perfect.
- Post-launch feedback allows for future iterations (2.0, 3.0, etc.).