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Julie Carty
Founder of LatchLight, a wearable light for breastfeeding mothers. She shares her product development journey and experiences with direct-to-consumer sales and expanding beyond her initial product.
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Jan 9, 2025
• 33min
How Many Product Iterations Do You Need to Launch?
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Julie Carty, founder of LatchLight, shares her journey of creating a wearable light for breastfeeding mothers despite having no design background. She discusses the challenges of product development, emphasizing the importance of user feedback and iterative design. Julie highlights the impact of harsh lighting on new parents and the innovative solutions she developed. She also delves into selecting the right manufacturing partner and navigating the transition to direct-to-consumer sales, fueled by a heartfelt mission shaped by her experiences in Cuba.
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