Lighting the Way: A Journey of Innovation and Connection

This chapter explores the journey of launching a new product in the medical sales space aimed at mothers and hospitals, emphasizing the significance of personal storytelling over traditional marketing. It highlights the challenges of transitioning to direct-to-consumer sales, the importance of relationship building at trade shows, and the emotional toll of potential imitation products. Additionally, the speaker shares a heartfelt mission inspired by a return to Cuba, illustrating the transformative power of their product in communities facing electricity shortages.