Variable Pricing in the Hype Economy

Variable pricing can be an effective strategy for managing the supply and demand of products. It is not limited to high-priced items; discounts and various pricing tiers can also be adjusted based on demand forecasts and market scenarios. This approach flips the traditional understanding of fixed pricing by allowing the market to dictate the cost based on how many individuals are interested in purchasing the product. For instance, brands may use limited runs to create urgency and hysteria around a product, encouraging consumers to act quickly before it sells out.