Shopify Masters How the StockX Co-Founder Builds Hype for New Products
8 snips
Dec 17, 2024 
In this engaging conversation, Josh Luber, co-founder of StockX and Fanatics Collectibles, shares his expertise in the hype economy and how it shapes consumer behavior. He dives into the nostalgia-driven collectible toy market, discussing growth strategies and the significance of brand collaborations. Josh emphasizes the power of scarcity and innovative pricing models to generate excitement for new releases. He also reflects on building a business fueled by passion and the complexities of partnering with friends in the ever-expanding collectibles landscape.
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Josh's Collection
- Josh Luber describes his room filled with collectibles, primarily GhostWrite toys.
- Other rooms showcase sneakers and trading cards, reflecting his lifelong passion for these items.
GhostWrite's Blank Canvas
- GhostWrite offers a blank canvas toy, enabling collaborations with various brands and artists.
- This flexibility lets GhostWrite create unique products with diverse stories and values, similar to limited edition sneakers.
Eastside Golf Partnership
- GhostWrite's blank canvas approach enables wide partnership opportunities.
- A successful example is the Eastside Golf collaboration, where GhostWrite turned their logo into a ghost and used it as tee markers.