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How the StockX Co-Founder Builds Hype for New Products

Shopify Masters

CHAPTER

Navigating the Collectible Toy Economy

This chapter explores the dynamic intersection of culture and commerce within the collectible toy industry, outlining growth strategies and market differentiation. It discusses the influence of personal passion and nostalgia on market trends, as well as innovative pricing models and partnership strategies. The conversation highlights how the hype economy shapes demand for collectibles and emphasizes the importance of brand collaboration and transparency in production.

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