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3min chapter
How the StockX Co-Founder Builds Hype for New Products
Shopify Masters
Intro
This chapter explores the significance of hype in various markets, particularly within the collectibles industry. Through personal anecdotes and discussions on card grading, the chapter highlights the nostalgia tied to items like trading cards and sneakers, setting the groundwork for understanding how to generate excitement for new products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode