In this discussion, Josh Luber, co-founder of StockX and the creator of the collectible toy brand ghostwrite, explores the fascinating world where culture meets commerce. He shares his entrepreneurial journey and the transformation of collectibles into significant cultural staples. Josh highlights ghostwrite's unique approach to customizable collectibles that encourage storytelling, innovation, and collaboration with major brands like the WNBA and NBA. Their conversation delves into the evolving landscape of collectibles and the collector mindset shaping today's market.

In this engaging conversation, Josh Luber, co-founder of StockX and Fanatics Collectibles, shares his expertise in the hype economy and how it shapes consumer behavior. He dives into the nostalgia-driven collectible toy market, discussing growth strategies and the significance of brand collaborations. Josh emphasizes the power of scarcity and innovative pricing models to generate excitement for new releases. He also reflects on building a business fueled by passion and the complexities of partnering with friends in the ever-expanding collectibles landscape.

Join Josh Luber, co-founder of StockX and now running GhostRate, alongside Noah Neiman, co-founder of the boxing-inspired fitness brand Rumble. They dive into how their passions turned into thriving businesses, sharing invaluable insights on the entrepreneurial mindset and embracing technology’s role in creating new income streams. They also discuss the importance of open conversations about money and mental health, and strategies for personal trainers to build credibility and increase their income. This is a masterclass in transforming hobbies into lucrative ventures!