This Week in Startups

E986: StockX Co-founder Josh Luber is building a stock market for things, shares insights on the two cultural shifts that brought sneaker culture mainstream, attracting Mark Wahlberg, Eminem & Steve Aoki to invest along with Google Ventures & Marc Benioff & growing a unicorn out of a sneaker-data si

Oct 11, 2019

Josh Luber, Co-founder of StockX and a sneaker market innovator, dives deep into the explosive sneaker culture's evolution from casual wear to coveted collectibles. He shares insights on the influence of celebrities like Michael Jordan and Kanye West, and how their endorsements transformed sneaker ownership into a status symbol. Luber discusses attracting high-profile investors, the importance of authenticity in the resale market, and innovative ideas like Initial Product Offerings for sneakers, painting a vivid picture of the future of sneaker trading.

01:01:59

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Episode guests

Josh Luber

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Episode notes

Intro

3min

The Rise of Sneaker Culture

8min

Exploring the Intricacies of Sneaker Market Dynamics

4min

Sneaker Culture and Its Financial Impact

12min

Attracting Investors and Modern Hiring Strategies

3min

Data-Driven Sneaker Ventures

12min

The Importance of Authenticity in Sneaker Resale and Digital Security

4min

The Evolution of Sneaker Culture and Market Dynamics

13min

The Intersection of Sneaker Culture and Market Dynamics

2min

1:00 Want to work at LAUNCH? gettheseat.com
2:28 Jason intros StockX's Josh Luber
3:14 When did the sneaker crazy start?
6:37 What is StockX?
9:19 What should Jason wear courtside? And why not Kawhi's?
14:13 Most $ Josh has spent on pair of sneakers? What were they?
18:15 What is StockX's take on a standard transaction?
18:44 Meeting Co-founder & Cavaliers owner Dan Gilbert
19:58 Attracting Mark Wahlberg, Eminem, etc. as investors
22:55 Attracting SV firms vs. attracting famous investors?
29:39 What was Josh's background before StockX?
34:22 Finding investors who understood his space
36:36 How do IPO's (Initial Product Offerings) come into play on StockX?
41:35 StockX's future priorities
42:03 Value of authentication
48:37 Selling on StockX

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