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E986: StockX Co-founder Josh Luber is building a stock market for things, shares insights on the two cultural shifts that brought sneaker culture mainstream, attracting Mark Wahlberg, Eminem & Steve Aoki to invest along with Google Ventures & Marc Benioff & growing a unicorn out of a sneaker-data si

This Week in Startups

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The Rise of Sneaker Culture

This chapter examines the transformation of sneakers from affordable items to coveted collector's pieces, exploring the influence of personalities like Michael Jordan and Kanye West. It details the dynamics of sneaker pricing, the phenomenon of reselling, and the cultural significance attached to sneaker ownership. Through personal anecdotes and marketplace insights, the discussion highlights the evolving sneaker market and its impact on consumer behavior and social status.

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