The GaryVee Audio Experience Founder of StockX & Fanatics Collectibles | Josh Luber's Bold New Venture
31 snips
Dec 6, 2024 
In this discussion, Josh Luber, co-founder of StockX and the creator of the collectible toy brand ghostwrite, explores the fascinating world where culture meets commerce. He shares his entrepreneurial journey and the transformation of collectibles into significant cultural staples. Josh highlights ghostwrite's unique approach to customizable collectibles that encourage storytelling, innovation, and collaboration with major brands like the WNBA and NBA. Their conversation delves into the evolving landscape of collectibles and the collector mindset shaping today's market.
AI Snips
Chapters
Transcript
Episode notes
First Meeting
- Josh Luber and Gary Vaynerchuk reminisce about their first meeting in a diner.
- Vaynerchuk's first words were about baseball cards, highlighting their shared interest in collectibles.
Culture Creators
- Individuals from the generation who grew up consuming popular culture are now the ones creating and shaping it.
- This shift is changing how collectibles are viewed and integrated into mainstream conversations.
Ghostwrite's Niche
- Josh Luber intentionally chose the collectible toy industry for his new venture, Ghostwrite.
- This industry allows for brand building and collaboration without needing a massive pre-existing company.