The GaryVee Audio Experience
Founder of StockX & Fanatics Collectibles | Josh Luber's Bold New Venture
Dec 6, 2024
In this discussion, Josh Luber, co-founder of StockX and the creator of the collectible toy brand ghostwrite, explores the fascinating world where culture meets commerce. He shares his entrepreneurial journey and the transformation of collectibles into significant cultural staples. Josh highlights ghostwrite's unique approach to customizable collectibles that encourage storytelling, innovation, and collaboration with major brands like the WNBA and NBA. Their conversation delves into the evolving landscape of collectibles and the collector mindset shaping today's market.
36:47
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Quick takeaways
- Josh Luber illustrates his entrepreneurial evolution from launching StockX to creating GhostRite, emphasizing collaborations and community engagement in collectibles.
- The podcast explores how collecting has transitioned into mainstream culture, with modern collectibles serving as both investment and personal expression for younger generations.
Deep dives
The Evolution of Collectibles
The discussion highlights how collecting has evolved from niche hobbies to mainstream conversations, particularly because of cultural shifts among younger generations. Collecting items like sneakers, sports cards, and toys is increasingly seen as a valid form of investment and expression. The speaker recalls a dinner party where vintage sneakers and art sparked discussion, emphasizing that such topics will become common in everyday conversations. This trend reflects humanity's long-standing affinity for collecting, dating back to early civilizations, and suggests a significant shift in societal values surrounding personal possessions.
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