
How the StockX Co-Founder Builds Hype for New Products
Shopify Masters
00:00
Leveraging Scarcity and Variable Pricing for Startup Success
This chapter examines how startups can leverage scarcity as a strategic tool, highlighting its importance in product release and inventory management. It also discusses variable pricing as a method to address demand uncertainty, with references to its application in various industries like transportation and travel.
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