The Journey of an Indigenous Fashion Designer

Benjamin Gottlieb interviews Hud Oberle, founder of the clothing brand Here's to You, highlighting the significance of his Osage heritage in his fashion designs. Oberle emphasizes that his identity shapes every piece he creates, underscoring that his work, regardless of indigenous symbolism, is a reflection of his cultural upbringing. He recalls the integral role of his family, particularly his grandmother, in the creation of his brand name and vision, reinforcing the community aspect of his entrepreneurial journey. This connection to his roots not only informs his aesthetics but also inspires his goal of representing indigenous perspectives in diverse areas of creativity.