Shopify Masters
Brand Building with an Indigenous Designer
Jan 2, 2025
Hud Oberly, the indigenous founder and designer of Here’s 2 You, shares his inspiring journey of blending creativity with cultural heritage in his clothing line. He emphasizes the importance of personal connections and community support in entrepreneurship. The conversation dives into empowering Indigenous artistry, the meticulous craftsmanship behind his debut designs, and the vibrant community engagement that drives his brand. Hud also discusses balancing traditional values with modern expression and the transformative power of networking in Indigenous entrepreneurship.
24:18
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Quick takeaways
- Hud Oberley's designs reflect his Osage heritage and emphasize creativity as a shared experience, aiming to inspire future generations.
- He highlights the importance of community and support networks for indigenous entrepreneurs, focusing on collaboration through events and local engagement.
Deep dives
The Journey of an Indigenous Fashion Designer
Benjamin Gottlieb interviews Hud Oberle, founder of the clothing brand Here's to You, highlighting the significance of his Osage heritage in his fashion designs. Oberle emphasizes that his identity shapes every piece he creates, underscoring that his work, regardless of indigenous symbolism, is a reflection of his cultural upbringing. He recalls the integral role of his family, particularly his grandmother, in the creation of his brand name and vision, reinforcing the community aspect of his entrepreneurial journey. This connection to his roots not only informs his aesthetics but also inspires his goal of representing indigenous perspectives in diverse areas of creativity.
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