This Founder's Mission Is to Empower Indigenous Youth
Dec 12, 2024
auto_awesome
Amy Denet Deal, founder of 4Kinship, shares her journey of reconnecting with her Navajo roots and empowering Indigenous youth through her upcycled fashion brand. She discusses the transformative impact of personal experiences on community engagement and the creative opportunities she fosters, like building a skate park on the Navajo Nation. The conversation highlights the importance of mentorship, e-commerce for Indigenous representation, and the vibrant Santa Fe Indian Market as a hub for creativity and cultural preservation.
Amy Denet Deal's journey of reconnecting with her Indigenous identity led her to empower Native artists through entrepreneurship and social responsibility.
The construction of a skate park in Navajo Nation represents Amy's commitment to providing recreational resources and fostering community bonds among youth.
Deep dives
The Journey of Rediscovery
Amy Dennett Dale shares her profound journey of rediscovering her Indigenous identity after being separated from her culture. Growing up in the Midwest due to the Indian relocation program of the 1960s, she felt displaced and lacked a connection to her Diné roots. Despite enjoying a loving upbringing, Amy yearned to understand her heritage, often relying on limited resources like National Geographic for insights into her culture. Her eventual return to New Mexico in 2019 marked a significant transition, where she embraced her responsibilities as a matriarch and sought ways to give back to her community through entrepreneurship.
Creating Opportunities Through Kinship
Amy emphasizes the importance of creating a sense of community through her brand, Forkinship, which serves as a hub for people to connect and thrive. Drawing from her corporate fashion experience, she highlights the value of reinvesting wealth back into the community. Her vision includes establishing a thriving marketplace where Indigenous-owned stores can be featured, representing a brighter economic future. She feels a deep responsibility to uplift younger generations, acting as a mentor to help them navigate entrepreneurship with a focus on social responsibility and balance.
Building a Skate Park for Joy and Connection
In response to community needs, Amy initiated the construction of a skate park in Navajo Nation, an area with limited recreational resources. Recognizing the impact of COVID-19 on local youth, she aimed to create a joyful gathering space that fosters confidence and connection. The skate park serves not only as a recreational facility but also as an intergenerational community space to strengthen bonds among families. Through collaboration with local influencers and artists, Amy aspires to establish a skate school, empowering youth through sport and mentorship.
The Future of Indigenous Entrepreneurship
Looking ahead, Amy envisions a robust future for Indigenous entrepreneurship, where young people will harness their talents and stories to thrive independently. She stresses the importance of platforms like Shopify, which support Indigenous creators in sharing their narratives and products globally. Amy believes in teaching young entrepreneurs the skills they need to influence their communities effectively, creating a vibrant ecosystem where Indigenous voices are elevated. Her commitment to mentorship and community engagement aims to forge pathways for future generations, allowing them to carve out their places in the world.
Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.