Shopify Masters This Founder's Mission Is to Empower Indigenous Youth
Dec 12, 2024
Amy Denet Deal, founder of 4Kinship, shares her journey of reconnecting with her Navajo roots and empowering Indigenous youth through her upcycled fashion brand. She discusses the transformative impact of personal experiences on community engagement and the creative opportunities she fosters, like building a skate park on the Navajo Nation. The conversation highlights the importance of mentorship, e-commerce for Indigenous representation, and the vibrant Santa Fe Indian Market as a hub for creativity and cultural preservation.
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Amy's Displacement and Reconnection
- Amy Denet Deal grew up in the Midwest, separated from her Navajo culture due to the Indian Relocation Act.
- She was adopted at birth, and her birth family didn't know about her until much later.
Returning with Gifts
- Amy's diverse experiences in design and living abroad provided valuable skills.
- She now uses those skills to give back to her indigenous community through social entrepreneurship.
Rethinking Wealth
- Amy advises rethinking wealth creation and reinvestment.
- She emphasizes giving back to the community and balancing all parts of life.