Amy Denet Deal, founder of 4Kinship, shares her journey of reconnecting with her Navajo roots and empowering Indigenous youth through her upcycled fashion brand. She discusses the transformative impact of personal experiences on community engagement and the creative opportunities she fosters, like building a skate park on the Navajo Nation. The conversation highlights the importance of mentorship, e-commerce for Indigenous representation, and the vibrant Santa Fe Indian Market as a hub for creativity and cultural preservation.