How to Turn Passion Into Profit

Nick Wiseman, co-founder of Little Sesame, shares his inspiring journey from fine dining chef to hummus brand entrepreneur. He emphasizes the importance of formative culinary experiences and sourcing quality ingredients from local farmers. The conversation dives into the power of mentorship and community in building a brand, alongside strategies for successful product launches. Wiseman also discusses the complexities of fundraising for consumer goods and how USDA support has been pivotal in promoting sustainable practices for growth.