Shopify Masters Differentiation Strategies Every Founder Needs to Hear
Dec 3, 2024
Join Babba Rivera, the founder and CEO of Ceremonia, as she shares her journey in disrupting the hair care space with a focus on Latinx heritage. She discusses evolving hair care practices and the importance of clean products. Babba emphasizes the value of consumer feedback in product development and the power of collaboration among startups. She also dives into building a brand identity that resonates within the Hispanic community and highlights innovative partnerships aimed at enhancing hair wellness.
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A Hairdresser's Daughter
- Babba Rivera's father, a Chilean hairdresser, struggled in Sweden due to language barriers, discouraging her from beauty.
- Growing up as an immigrant, she felt ashamed of her Hispanic roots, a feeling she later reconciled with through Ceremonia.
The Missing Ritual
- The hair care industry has overemphasized styling, neglecting the importance of hair health and care.
- This oversight created an opportunity to focus on hair care as a ritual, mirroring the approach taken in skincare.
Spotting Opportunities
- Identify opportunities by observing shifts in consumer behavior and recognizing unmet needs in your daily life.
- Consider if problems are unsolved or if existing solutions are poorly marketed.