Babba C Rivera
Latina entrepreneur and founder and CEO of Ceremonia, a hair care brand rooted in Latinx heritage. She is known for her purpose-driven branding and focus on hair wellness.
Top 3 podcasts with Babba C Rivera
Ranked by the Snipd community
Dec 3, 2024 • 36min
Differentiation Strategies Every Founder Needs to Hear
Join Babba Rivera, the founder and CEO of Ceremonia, as she shares her journey in disrupting the hair care space with a focus on Latinx heritage. She discusses evolving hair care practices and the importance of clean products. Babba emphasizes the value of consumer feedback in product development and the power of collaboration among startups. She also dives into building a brand identity that resonates within the Hispanic community and highlights innovative partnerships aimed at enhancing hair wellness.
Dec 2, 2025 • 60min
Babba Rivera (Ceremonia) on Making Business Personal, Winning Retail, and Convincing Investors to Bet on Latinx Communities
Babba Rivera, Founder and CEO of Ceremonia, a haircare brand celebrating Latin heritage, shares her inspiring journey from agency work to building a culturally-rooted business. She reflects on blending her Swedish upbringing with her Chilean roots, early beauty rituals, and tough lessons from leading teams at Uber. Babba discusses rapidly growing Ceremonia, securing funding during COVID, and how she turned marketing cuts into profitability. She emphasizes a community-first approach in beauty and the importance of supporting Hispanic consumer narratives.
Sep 11, 2023 • 57min
Babba C Rivera: Ceremonia Founder and CEO
Babba C Rivera, Founder and CEO of Ceremonia, discusses her journey from marketing at Uber to launching a Latinx-focused haircare brand. Topics include her transition from fashion to tech, starting with a scalp oil product, retail partnerships, and advice for career pivots.
