Why Hiding Your Company’s Mistakes Could Be Costing You Sales

Michelle Razavi, co-founder of Elavi, shares her journey in creating low-sugar, high-protein treats. She reveals how a major production mishap became a marketing success story. The conversation covers the importance of embracing imperfections and iterative feedback for product improvement. They dive into the strategy shift from highlighting features to showcasing benefits, creating emotional connections with consumers. Additionally, Michelle discusses the challenges and excitement of breaking into Costco while emphasizing resilience in entrepreneurship.