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Why Hiding Your Company’s Mistakes Could Be Costing You Sales

Shopify Masters

CHAPTER

Embracing Imperfection: The Power of Iteration in Business

This chapter highlights the significance of launching products even if they are not flawless, stressing the need for customer feedback in refining ideas. Founders are encouraged to test their concepts with a small group, viewing the launch as a chance to collect valuable insights for continuous improvement.

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